What should an event sponsorship proposal include?

The event in a paragraph, who the audience is, why the brand fits, the packages with prices, what the sponsor gets after the event, and a deadline to reply. Keep it to a page or two and put the ask on the first page.

How much should I charge sponsors?

There is no standard rate, which is why the tiers above leave the price blank. Price each tier against what you can deliver and prove — guests, placement, and what the sponsor gets afterwards — not against what you need to raise.

When should I send a sponsorship proposal?

As early as you can. A brand needs time to approve budget and send you a logo before your promotion starts, so put both deadlines in the proposal.

Can I use this template for vendors?

Yes. The vendor booth tier covers a space to sell on site; send the same proposal with that tier first.

Does Ora send the proposal for me?

If your event is on Ora, Sponsors & Vendors handles the ask inside the product: you publish tiers and booths and invite brands, and brands who book get one-scan leads and a report after the event. Outside Ora, use this template.

Event sponsorship template: proposal, tiers and email

Before you fill it in

The basics: date, venue, city, and capacity.
Who buys tickets: age range, neighborhoods, and why they come. Use only numbers you can show a brand. If the event is new, give the capacity and say it is the first one.
A short list of brands whose customers are your guests. A specific fit beats a famous name.
What you can actually deliver: logo placements, a booth, tickets, a mention from the stage, photos, a lead list.

The proposal

Cover

[EVENT NAME] Sponsorship proposal for [BRAND NAME] [DATE] · [VENUE], [CITY] Prepared by [YOUR NAME], [YOUR ROLE] · [EMAIL] · [PHONE]

The event

[EVENT NAME] is a [TYPE OF EVENT] for [WHO IT IS FOR], held at [VENUE] in [CITY] on [DATE]. [ONE SENTENCE ON WHAT MAKES THE NIGHT WORTH GOING TO.]

The audience

We expect [AUDIENCE SIZE] guests. Most ticket buyers are [AGE RANGE], from [NEIGHBORHOODS OR ZIP CODES], and come for [WHY THEY COME]. [PAST EVENTS: ATTENDANCE AND WHETHER THEY SOLD OUT. LEAVE THIS OUT IF THIS IS THE FIRST ONE.]

Why [BRAND NAME]

Your customers are [WHO THEY ARE], and that is who comes to [EVENT NAME]. [ONE SPECIFIC IDEA FOR THE BRAND: A TASTING, A BOOTH, A BRANDED MOMENT IN THE NIGHT.]

Packages

[PASTE THE TIERS BELOW: NAME, PRICE, WHAT THE SPONSOR GETS, HOW MANY ARE AVAILABLE.]

What you get after the event

Within [NUMBER] days of the event we will send [PHOTOS], [ATTENDANCE], [THE LEADS YOUR BOOTH COLLECTED], and [ANYTHING ELSE YOU PROMISED].

Next steps

To confirm, reply by [DEADLINE]. We need your logo and [OTHER ASSETS] by [ASSET DEADLINE]. Payment terms: [TERMS]. Questions: [YOUR NAME] · [EMAIL] · [PHONE]

Sponsorship package tiers

Keep the tiers your event can actually deliver and delete the rest. Price each one against what the sponsor gets and what you can show them afterwards.

Sponsorship packages for [EVENT NAME]
Tier	Price	What the sponsor gets	Available
Presenting sponsor	[PRICE]	“[EVENT NAME] presented by [BRAND NAME]” on the event page, tickets and posters; [NUMBER] tickets; a booth; a mention from the stage	One
Supporting sponsor	[PRICE]	Logo on the event page and posters; [NUMBER] tickets; a sampling or activation spot	[NUMBER]
Community sponsor	[PRICE]	Logo on the event page; a thank-you post on [YOUR SOCIAL ACCOUNTS]	[NUMBER]
Vendor booth	[PRICE]	A [BOOTH OR TABLE SIZE] space; power: [YES OR NO]; sell on site	[NUMBER]
In-kind	[PRODUCT OR SERVICE] worth [VALUE]	The benefits of [TIER NAME] in exchange for [WHAT THEY PROVIDE]	[NUMBER]

Outreach email

Send it to a named person, with the proposal attached. One brand per email.

Subject: [EVENT NAME] × [BRAND NAME]: sponsoring [DATE] in [CITY] Hi [FIRST NAME], I run [EVENT NAME], a [TYPE OF EVENT] for [WHO IT IS FOR] in [CITY]. The next one is on [DATE] at [VENUE], and we expect [AUDIENCE SIZE] guests. I think [BRAND NAME] fits because [ONE SPECIFIC REASON]. We have the [TIER NAME] package open at [PRICE], which includes [TWO BEST BENEFITS]. The one-page proposal is attached. Would a short call on [DAY] work? Thanks, [YOUR NAME] [EVENT NAME] · [EMAIL] · [PHONE]

Follow-up email

If there is no reply, follow up once, in the same thread, before your deadline.

Subject: Re: [EVENT NAME] × [BRAND NAME] Hi [FIRST NAME], Following up on [EVENT NAME] on [DATE]. We are confirming sponsors by [DEADLINE], and the [TIER NAME] package is still open. If it is not a fit this time, no problem. Is there someone else at [BRAND NAME] I should talk to, or a better time of year to ask? Thanks, [YOUR NAME]

After the event: the recap

Send it while the night is fresh. A sponsor who can show their team what they got is the one who comes back.

Subject: [EVENT NAME]: your sponsor recap Hi [FIRST NAME], Thank you for sponsoring [EVENT NAME]. Here is what happened: - Guests: [ACTUAL ATTENDANCE] - Your placement: [WHERE THE LOGO, BOOTH OR MENTION APPEARED] - Leads: [NUMBER OF LEADS, ATTACHED] - Photos: [LINK] [ONE THING THAT WENT WELL FOR THE BRAND.] Our next event is [NEXT EVENT AND DATE]. I would love to have you back. [YOUR NAME]

Doing this on Ora

If your event is on Ora, Sponsors & Vendors does this inside the product: you publish sponsorship tiers and vendor booths, invite brands, and brands who book get one-scan leads and a report after the event. Read how to get sponsors for an event for how it works. Brands looking for events to sponsor go to Partners.

Questions, answered

What should an event sponsorship proposal include?: The event in a paragraph, who the audience is, why the brand fits, the packages with prices, what the sponsor gets after the event, and a deadline to reply. Keep it to a page or two and put the ask on the first page.
How much should I charge sponsors?: There is no standard rate, which is why the tiers above leave the price blank. Price each tier against what you can deliver and prove — guests, placement, and what the sponsor gets afterwards — not against what you need to raise.
When should I send a sponsorship proposal?: As early as you can. A brand needs time to approve budget and send you a logo before your promotion starts, so put both deadlines in the proposal.
Can I use this template for vendors?: Yes. The vendor booth tier covers a space to sell on site; send the same proposal with that tier first.
Does Ora send the proposal for me?: If your event is on Ora, Sponsors & Vendors handles the ask inside the product: you publish tiers and booths and invite brands, and brands who book get one-scan leads and a report after the event. Outside Ora, use this template.

Host on Ora How to get sponsors